The year 2015 witnessed the best wave of migration of war refugees on earth given that the 2nd Earth War. So we asked ourselves: Can a milk brand name actually enhance folks's empathy concerning the refugees? This guide us to our thought: The Friendship breakfast.

Irrespective of pneumonia being a best five cause of Loss of life One of the elderly across Europe, they just don’t come to feel in danger. This marketing campaign uniquely highlighted the role grandparents Perform in safeguarding us and our job to safeguard them in return.

A short online video, a site relay along with a hashtag have been the key building blocks. By utilizing the power of networks (other organisations and personalities were invited to join and share the message) we managed to create access significantly further than our own channels.

We decided to Make The reasoning based on the OPPOSITION of initially association that concerns your head, once you hear the word MARATHON. When your hear Marathon that you are guaranteed it is actually about functioning.

1400 unbiased financial advisors for Deutsche Bank grew to become “digitally fit” and determined as a result of Transfer DIGITAL. A simple, flexible and comprehensible qualification programme using a modular framework skilled them in all suitable fields of digitisation.

HSBC re-ignited its website interior anti-fraud information with bold and surprising movies showcasing convicted financial criminals. Persons convicted of human trafficking, accounting fraud and bribery uncovered how their crimes labored and how they could have been stopped.

Stand-out examples of corporate social responsibility communications will probably be highlighted in this EEA class.

The campaign sparked buzz and engagement in an unexpected space; selecting a university in Sweden will likely be a boring and standardized system that's significantly from interesting.

In only seven months each outdoor enthusiast during the Nordics could see a real recommendation of AfterShokz.

Bol.com introduced eight planet-renowned authors to lifetime for an extremely hard signing session in the Antwerp Reserve Honest. With the help of engineering, bol.com offered website visitors a once inside of a lifetime practical experience by providing them an opportunity to get an autograph that may or else be extremely hard to get.

We required to move our brand through the notion of the silent pensions big, to an essential and likable member in the Swedish Culture. We reminded everyone of our founder’s purpose to type Alecta one hundred several years ago and encouraged by our historical past, we made an idea for the long run.

This EEA category honors strategies and initiatives that happen to be notably successful in marketing local climate defense ambitions and bringing about sustainable alter.

The cooperative thought to be a Entire world Cultural Heritage and our 70th anniversary – cause plenty of to celebrate and also to recall the indicating of cooperative: We could attain far more jointly.

We applied psychological as an alternative to factual arguments to demonstrate their critical part and very authentic Risk pneumonia poses to influence our target audience to get action